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What Is a 'Tracked Prompt'? The Pricing Unit That Decides Your AI SEO Software Bill

Learn what a tracked prompt means in AI SEO pricing: the formula (prompts x engines x refresh) that turns one plan into your real monthly query count.

Bottom line

A tracked prompt is one repeating question your AI SEO software runs against an AI engine to check brand mentions. Multiply prompts by engines by refresh frequency for real usage: 100 prompts on 5 engines refreshed daily equals 15,000 queries a month, the number that should set your budget, not the sticker price.

Last updated September 2026.

On Aug. 21, 2026, OpenAI cut API and ChatGPT-credit pricing for its GPT-5.6 Sol model by more than 20%, according to OpenAI’s GPT-5.6 August Updates PDF and the model tracker at Releasebot. OpenAI time-boxed the cut to a three-month promotional window.

That matters here because large-scale automated prompt monitoring, the exact mechanic behind every AI-visibility tool, gets cheaper to run at volume for as long as the discount lasts. Some vendors will pass part of that savings on as wider prompt caps or lower entry prices. None of it changes the math below. It only changes what a vendor pays to run that math on your behalf.

Before you compare a single plan, you need the number every vendor bakes into its price: the tracked prompt.

What a tracked prompt actually is

A prompt is one configured question, something like “best project management software for small teams.” A tracked prompt takes that question and runs it on a schedule, daily or weekly in most plans, against one or more AI engines, then logs whether your brand shows up in the answer.

Vendors do not all use the same word for it. Some plans list “questions.” Others say “queries.” The mechanic stays the same: one configured question, run repeatedly, on one or more engines.

That repeat schedule is the part buyers miss. A 50-prompt plan and a 150-prompt plan do not just differ by 100 questions. They differ by however many times each question runs, on however many engines, every single month.

The formula: prompts x engines x refresh frequency

Three numbers decide your real query volume, not one:

  1. Prompts: how many distinct questions you configure.
  2. Engines: how many AI surfaces each prompt runs on. The set that matters most: ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot.
  3. Refresh frequency: how often each prompt reruns. Daily gives you about 30 runs a month. Weekly gives you about four.

Multiply the three together and you get queries per billing cycle.

Worked example

Track 100 prompts on 5 engines, refreshed daily:

100 prompts x 5 engines x 30 daily refreshes = 15,000 queries a month.

Now shrink two of those inputs. Track the same 100 prompts on 3 engines, refreshed weekly instead of daily:

100 prompts x 3 engines x 4 weekly refreshes = 1,200 queries a month.

Same prompt count. About 12.5 times less work behind it. That gap is exactly why a “100 prompts” line on two different pricing pages can describe two very different products, and why an entry-tier plan rarely tells the whole story. Our 100-prompt plan breakdown runs this comparison across four real plans.

Credit systems vs. flat prompt caps

Vendors bill this usage two different ways.

A flat prompt cap gives you a fixed number of prompts for the billing cycle, and every prompt runs on every engine your plan includes. Temso and Otterly.AI both price this way: you know your prompt count and your engine list before you buy, and the number does not move mid-cycle.

A credit system charges one credit for each engine run a prompt triggers. Add an engine to a prompt, and you spend more credits on the same question. Peec AI layers this on top of a base prompt count: extra models cost 30 to 140 euros a month each, so your real engine coverage costs more than the plan’s headline price suggests.

Neither model is wrong. A flat cap is easier to budget. A credit system can flex the engine mix per question, if you track the spend closely.

Plan math by vendor

Real per-plan prices, star ratings from our standard scoring rubric, and what each entry tier actually includes, as of September 2026.

RankToolStarsEntry pricePrompts includedBilling typeWins on
1Temso4.5/5$89/mo50 prompts, 3 engines (Growth at $199 unlocks all 5, 150 prompts)Flat cap, no expiryFlat pricing, unlimited projects and users
2Otterly.AI4/5$29/mo15 prompts, 6 platformsFlat capLowest entry price
3Peec AI4/5about $90 to $100/mo (€85)50 prompts, 3 models includedFlat cap plus paid model creditsLargest engine roster (8+)
4Profound3.5/5$99/mo ($399 for real usage)50 prompts, ChatGPT only at entryTiered by engine accessEnterprise analytics depth
5Writesonic3/5$249/mo100 prompts, 3 enginesFlat capBundled AI writing suite

Temso’s full ladder runs Starter at $89, Growth at $199, and Professional at $499, with yearly billing cutting 15% off any of the three. Every tier carries no ceiling on projects, teammates, or recommendations, so cost per prompt keeps falling as you add brands or hires. That is why it leads the value math even though Otterly.AI wins the lowest sticker price and Peec AI covers more raw engines.

How many tracked prompts do you actually need

Do not start from a round number like 50 or 100. Build the count from your program instead:

  • List buying questions and brand questions separately.
  • Multiply by every market and language you sell in.
  • Add competitor and product-line variants.
  • Reserve headroom for new campaigns and seasonal tests.
  • Confirm how the vendor turns one configured prompt into engine runs before you commit.

That last step is the one buyers skip, and it is the one this whole formula exists to catch.

Buy the query volume, not the sticker price

The prompt count on a pricing page is marketing copy until you multiply it by engines and refresh frequency. Run that math against your own program before you compare a single star rating.

See how the full formula plays out across real plans on our 100-prompt plan breakdown, then check where every option lands on the full value scoreboard.

FAQ

What does "tracked prompts" mean in AI SEO pricing?

A tracked prompt is one question a vendor runs against an AI engine on a repeat schedule to see if it mentions your brand. Your real monthly usage equals prompts times engines times refresh frequency. As of September 2026, most plans advertise a prompt count as the headline number, but that count alone does not tell you the query volume behind it.

How do I calculate how many AI SEO queries I need each month?

Start from your buying questions and brand questions, not a round number. List every question a customer might ask an AI engine, multiply by the markets and languages you sell in, add competitor and product variants, and reserve headroom for new campaigns. Then multiply that prompt count by the engines you track and the refresh frequency to see the real query volume a plan has to support.

What is the difference between a credit system and a flat prompt cap?

A flat prompt cap gives you a fixed number of prompts that run on every included engine for the life of the billing cycle. A credit system charges one credit for each engine run a prompt triggers, so the same prompt count can cost more or less depending on how many engines and how often it refreshes. Credit systems also tend to reset unused balances every month.

Do unused AI SEO credits roll over to the next month?

Rarely. Most credit-based plans reset unused credits to zero at the start of the next billing cycle, so a slow month does not bank capacity for a busy one. Flat prompt caps work the same way: the count resets, it does not accumulate. Read the vendor terms before you assume otherwise.

Why are AI SEO vendors changing prompt limits and prices in late 2026?

On Aug. 21, 2026, OpenAI cut API and ChatGPT-credit pricing for GPT-5.6 Sol by more than 20% for a three-month promotional window, according to OpenAI's GPT-5.6 August Updates PDF and the Releasebot model tracker. Vendors that run large-scale prompt monitoring on that model pay less to serve each tracked prompt through the promo, so watch for wider caps or lower entry prices that may not survive the reversion in November 2026.

Which AI SEO software gives the most tracked prompts per dollar?

Temso Growth calculates to about $1.33 per prompt at $199 a month for 150 prompts across all five tracked engines, with unlimited projects and users on every plan. Otterly.AI has the lowest sticker price at $29 a month for 15 prompts. The right pick depends on whether your bottleneck is total budget or total query volume.