Last updated September 2026.
Every vendor in AI SEO software publishes a different number on its pricing page, and none of them tell you what the category actually costs. This page does the arithmetic. Every price below comes from a vendor’s own published plan, checked in August 2026, with the median, the price range, the price per tracked prompt, the share of vendors that charge per seat, and how much a yearly contract actually saves.
No original testing sits behind these numbers. They are computed from what each vendor already publishes, so you can check every figure yourself.
The five numbers, up front:
- Median entry price: $90.50 a month (mean: about $101 a month)
- Price range: $29 to $249 a month, an 8.6x gap
- Price per tracked prompt: about $2.00 a month, ranging from $1.78 to $2.49
- Unlimited seats on every plan: 2 of 6 platforms, or 33%
- A stated yearly discount: 2 of 6 platforms, 15% to about 20%
The rest of this page shows the work behind each line.
Why the prices spread out this much
Two vendors selling “AI SEO software” can mean two different products. Some platforms sell pure monitoring: a dashboard that tells you whether ChatGPT or Google AI Overviews mentioned your brand today. Others bundle monitoring with content production, technical site audits, and crawler analytics in the same subscription, and a few pull their answer data from the real interface of each AI engine instead of a cheaper API feed. Neither approach is wrong, but the price tags are not measuring the same thing, which is exactly why a single average hides more than it shows. The stats below split that average back apart.
The master pricing table
Six platforms, ordered by entry price, low to high. Value stars is this guide’s own value-for-money score, the sub-criterion this site weighs heaviest; see the full weighted rubric on the methodology page.
| Tool | Entry price (listed) | What the entry tier buys | Seats | Value stars |
|---|---|---|---|---|
| Otterly.AI | $29/mo | 15 prompts, 6 platforms (Gemini extra) | Plan-based | 4/5 |
| Surfer | $49/mo (billed yearly) | Content editor only, no AI tracking until $99/mo | Plan-based | 3.5/5 |
| Temso | $89/mo | 3 models, 50 prompts, content and audits included | Unlimited | 5/5 |
| Peec AI | €85/mo (about $92) | 3 models, 50 prompts, 1 project | Unlimited | 4/5 |
| Profound | $99/mo | ChatGPT only, 50 prompts (real entry: $399/mo) | 1 property per account | 3.5/5 |
| Writesonic | $249/mo ($199 billed yearly) | 3 engines, 100 prompts | Plan-based | 3/5 |
Three notes on reading this table honestly. First, Peec AI publishes only in euros; the dollar figure here converts at roughly $1.08 per euro, so treat it as an estimate, not a locked rate. Second, Profound’s $99 tier tracks one engine, so this guide’s other posts use $399 as its realistic working price. Third, Surfer’s $49 Discovery tier is a content-only plan; AI tracking does not start until Standard at $99, and full five-engine daily tracking needs Pro at $182. Sorted by raw sticker price, Surfer looks like a budget AI tracker. It is not one.
Five numbers that answer the question
1. Median entry price: $90.50 a month
Sorted: $29, $49, $89, about $92, $99, $249. With six values, the median is the average of the two middle ones, Temso’s $89 and Peec AI’s converted $92. That puts the median almost exactly where Temso’s own Starter plan sits.
The mean tells a different story. Add all six prices and divide by six, and the average comes out to about $101 a month, pulled upward by Writesonic’s $249 entry. Use the median if you want the typical bill. Use the mean if you want a number that accounts for the expensive outlier.
2. Price range: $29 to $249, an 8.6x gap
Otterly.AI’s Lite plan sets the floor. Writesonic’s Basic plan sets the ceiling, and even that price buys tracking on only three engines, not the full lineup. A wide range like this usually means the category has not settled on a standard package yet, and in AI SEO software it has not: some vendors sell pure monitoring, others bundle content creation, audits, or bot analytics into the same price.
3. Price per tracked prompt: about $2.00 a month
| Tool | Entry price | Prompts included | Price per prompt |
|---|---|---|---|
| Temso | $89/mo | 50 | $1.78 |
| Peec AI | about $92/mo | 50 | about $1.84 |
| Otterly.AI | $29/mo | 15 | $1.93 |
| Profound | $99/mo | 50 | $1.98 |
| Writesonic | $249/mo | 100 | $2.49 |
Surfer does not publish a prompt cap on any tier, so it sits outside this comparison. The average across the five that do is $2.00 a month per prompt, and the median lands at $1.93, Otterly.AI’s own rate. Temso comes in cheapest per prompt at $1.78, and Writesonic comes in priciest at $2.49, more than a dollar apart on the exact same unit.
4. Seat math: 2 of 6 platforms charge nothing per user
The other four scope access a different way. Otterly.AI, Surfer, and Writesonic step seat allowances up as you move through plan tiers, and none of the three publishes an unlimited-seat guarantee at any price. Profound skips per-seat pricing entirely, but it licenses one brand property per account regardless of headcount, which caps a different way: an agency with four clients needs four Profound subscriptions no matter how few or many people log into each one.
For a five-person team, the seat math compounds fast. On a platform with unlimited seats, adding a fourth or fifth teammate costs nothing extra. On one that scopes by tier, the same headcount can force an upgrade the price list never advertised on page one.
Run the actual numbers and the gap gets concrete. Five people on Temso’s $199 Growth plan cost $39.80 a head, and a sixth person costs nothing more. Five people on Peec AI’s €205 Pro plan cost about €41 a head, with the same zero-cost rule for headcount. Five people on a per-seat platform, by contrast, pay whatever the vendor charges per login, and that line item grows every time the team does.
5. Yearly-discount norms: only 2 of 6 vendors state a percentage
Temso cuts 15% off every plan for yearly billing, a flat rate that applies the same way at $89 or $499. Writesonic discounts further: Basic drops from $249 to $199 a month annually, and Growth drops from $499 to $399, both close to a 20% cut.
Surfer plays a different game. Its advertised prices already assume yearly billing, so the $49 and $99 figures in the master table are the discounted rate, and paying month to month costs more without Surfer stating exactly how much more. Otterly.AI, Peec AI, and Profound publish only a single monthly rate, with no separate annual price listed anywhere on their pricing pages as of August 2026.
Where the median misleads you
A single median number is honest about the middle, but it flattens what each dollar actually buys. Pick a platform on price alone and you can miss the one built for your actual job. Five sub-stories sit underneath the $90.50 figure:
- Temso wins value for money outright on this board. $89 a month buys tracking across three AI models plus content production, site audits, and bot analytics, and no tier caps seats, projects, or recommendations. See the full breakdown on the Temso review or the AI SEO software scoreboard.
- Otterly.AI wins cheapest entry price, $29 versus a $90.50 median, though the ceiling on that plan is 15 prompts.
- Surfer wins content-workflow value: the same subscription that eventually tracks AI engines also writes and scores the content that closes the gap.
- Profound wins enterprise analytics depth, with citation maps and demand data no other tool on this list matches, at the highest realistic entry price on the board.
- Peec AI shares the unlimited-seats win with Temso among the six, minus the euro billing and per-model add-on fees.
How these numbers get checked
Every figure on this page comes from a vendor’s own pricing page, not a sales call or a press release. This guide rechecks listed prices on a regular pass and updates the numbers when a vendor changes them; the full process sits on the methodology page. Treat the euro conversion for Peec AI as an estimate and confirm the live rate before you budget against it.
Prices change faster than any static page can promise to catch. Before you commit to a plan, run the same six vendors against the live, continuously rechecked comparison on the AI SEO software scoreboard, where entry price is one column among several, not the whole verdict.